from World War II to Hamilton spreadsheet

(4) World War II

World War II, U.S. Watch are to "war economy", the military form of production, aviation equipment, military devices, fuses, fuse, navigation, clock, etc.. After the war, their workshops, warehouses full of a lot of standard equipment, military standards, but it is almost useless on the clock production. Therefore, the Americans were forced once again to their Swiss rivals to hand over the watch a greater market share. At the same time, the Swiss not pause to improve their skills, and made the following important inventions of this:

(5) Automatic table

Self-winding movement is a leap in the history of clocks, it was an instant sensation, and quickly spread in the 50's had. It once again to the United States to crack down on companies: Hamilton had to start the core to the Swiss purchase of automatic equipment in their own case. Elgin

Is to fully develop their own automatic movements, although the final success, but it was too late, because time-consuming and obviously too long, Besides the high cost. Elgin is not a good selling automatic table (although the design is very good), while they are mere "war" movement obtained by the quality of technology it's downhill, has begun to affect the reputation of their brand. Waltham struggling, dead-end eventually slide into bankruptcy. It was later bought, from the factory no longer produces movement.

(6) high cost and the transformation of consumer tastes
cheap breitling
U.S. watches with his characteristics, but watch innovation in 50,60's race behind. Elgin finally declared bankruptcy in 1964, Gruen has been landslide; restructuring Waltham falter, make cheap table; only Hamilton fairly economy, but ...

(7) transfer to the Swiss watch industry

As the price and technology is lagging behind the United States watch manufacturers have produced more and more use of the Swiss movement, Bulova continues to be U.S. companies, and with its Accutrons and flies very moisturizing, but he has not the movement of U.S. production ; Gruen also in the 50's to stop the movement of production; there ... and so on.

(8) Hamilton spreadsheet

Hamilton published in the late 50's electronic table movement, this is indeed a great invention, but it is not reliable, which makes the brand's reputation began to be affected. The only remaining U.S. watch industry began to decline the company had irrevocably. Actually began with the American public believe that the U.S. watch is no longer the best or most reliable of the (unfortunately, the public is right).

source link: http://bvlgari.luxurybrand.org